top of page
IMG_0258.jpg
Captura de pantalla 2023-08-05 a las 12.42.07.png

The aim of the project was to elaborate the visual and narrative universe of a "fragrance" for a brand of choice, in this case, Comme des Garçons.

'Ojo Piedra' was born as a critique of the current perfume industry, inspired by Dadaism and its principles.

Logo OJO PIEDRA.png
IMG_0397.jpg

Dadá Nasal

concept blanco.png

Inspired by the rebellious and disruptive spirit of Dadaism, 'Dada Nasal' seeks to question traditional olfactory conventions through the absurd and explore new aromas that transform the olfactory experience.

Captura de pantalla 2023-08-03 a las 12.25.27.png
Captura de pantalla 2023-08-03 a las 12.46.51.png

The final result from which our perfume is born comes from a conceptual art performance carried out in a white, minimalist space.

463764FB-DD42-425F-80B1-AF655534CA63
A4ED8EBB-F13A-4834-BA52-40A78F6E7F83

On the floor, there is a large-scale white square podium where thousands of perfume bottles of well-known brands will be placed with their respective scents inside.

Due to the wear and tear of time, the pulley that holds the stone breaks and falls on the perfume bottles, creating an absolute chaos of scents and debris of stones and glass. 

The rock has absorbed the luxurious fragrances that were destroyed by the impact. These fragrances used to be highly valued in the market and symbolised an idealised beauty imposed by industry. Now, the stone itself has acquired this new value by becoming an object of desire, leaving behind its simple nature and becoming something more appreciated.

IMG_0263
Captura de pantalla 2023-08-03 a las 11.47.56.png
Captura de pantalla 2023-08-03 a las 12.25.27.png
Captura de pantalla 2023-08-04 a las 11.23.30.png
Captura de pantalla 2023-08-03 a las 12.46.55.png
Captura de pantalla 2023-08-03 a las 12.25.22.png



Art Direction - Natalia Sampedro | Mika Kishimoto | Laura Rodríguez | Malú Fernández | Rene Cal y Mayor 

Photography - Natalia Sampedro | Rene Cal y Mayor

Graphic Design and Packaging - Malú Fernández | Laura Rodríguez | Rene Cal y Mayor|  Mika Kishimoto | Natalia Sampedro

Captura de pantalla 2023-08-03 a las 11.47.47.png
bottom of page