


This personal project aims to present the introduction of the NAT brand. Through this story, we seek to capture the essence of her daily life and unique way of perceiving the world around her.




Sisyphus Glasses

These metaphorical glasses invite us to look beyond the seemingly endless cycle of goal-setting. They remind us that each small step has brought us closer to our goal and in the process, we often do not realise how far we have come.
Nat lives immersed in her thoughts and dreams every day. She has a lot of exciting ideas in her mind, and together with her friend cloudy, she always points out that part of her personality that makes her be one step ahead, thinking about everything before it happens.





One day, when she is in a deep sleep, cloudy is not there to accompany her. In that dream, Nat experiences something so incredible that she doesn't want to forget, and she really wants to stay in that dream.





One day, while walking outdoors, she finds flowers on her path. These flowers make her think about how memories are like treasures that she wants to keep and protect from oblivion. Flowers are beautiful but ephemeral, just like the special moments in life. .




Therefore, she realises that they will be the ones that will keep those memories from fading and withering away.


A big change happens when she wakes up from that dream and feels confused, because she cannot remember what she dreamt. At that moment, she wakes up and stops to observe: the flowers from her dream are now in her hair in reality. This makes her realise that her experience was not just a dream, but something she actually lived.







This discovery changes the way Nat sees things.
She realises that dreams and reality can mix in surprising ways. The moral of his story is that sometimes our dreams can be closer to reality than we think. We only need to look carefully and stop to appreciate all the things we have achieved and given up thinking about, simply because we continually have new goals and aspirations.










Art direction - Natalia Sampedro
Photography - Valentina Pavón
Color editing - Natalia Sampedro
Location - Laberinto de Horta, Barcelona

