Situated in a city in constant evolution such as Barcelona, we want to offer those users with a jovial spirit who are always looking to stay connected with current affairs, a podcast of reports by young people from generation Z to stay in tune with the trends that are moving the world.
Art direction for Radio Moritz beers.
"In tune"
The concept refers to the connection that is generated between two or more people coinciding in thought or feelings. The podcast takes up this idea in all its forms, from the procedure to its aesthetics, thus generating a resolute product for the most curious public that embraces the insight of constant updating by the "forever youngers".
As the concept exposes, the podcast proposed a space with current and emerging issues that are usually unknown but of interest to people from previous generations to update them. It alludes to this innate need of "forever youngers" to want to know everything. This podcast is your guru of the new trends marked by the new generations.The name refers to Siri, one of the first virtual assistants to appear. As generation Z is the attendance in the podcast, a game is made between these two approaches, thus creating Hey Ziri!
The podcast consists of an informal interview between a forever younger (presenter) and a gen Z (interviewee) around the guest's topic of interest. The interviewee will choose a place in Barcelona that is special to him or her for some reason, in order to connect the podcast with the city.
It was decided to use a simplified colour palette of blue, yellow and green, along with black and white. These colours represent purity, wisdom, knowledge and intelligence, and relate well to the project. The form of the AI is based on "Siri" but with a more restless character and using the chromatic range to represent the nature of "Ziri".
Art Direction - María Olaya | Natalia Sampedro | Mariana de Toledo | Sergi Quiles | Natalia Abal
Graphic Design - Sergi Quiles
Audiovisuals - Natalia Abal
Photography and Landing page - Natalia Sampedro
