


ANTI ( アンチ) aims to show the B-side of Spanish design, architecture and cinema. It aims to make known the occult or the unknown who disobeys the “rules” and deconstructs the standards of these arts.
The project consists in the conceptualization and design of a concept store in the city of Tokyo, which tells the story of contemporary Spain, moving away from the stereotypes that pursue it.

















Through its conception and materialization, a synergy between space and person is created. A dark room, of an impenetrable black, that can come to life only thanks to its audience, the creator-spectator.
He camouflages himself with the piece of art in order to shape it.
There is no projection without an audience.
There is no art without the person.


Art Direction - María Olaya | Alessia Blonda
Photography - Natalia Sampedro
